Electronic Transactions Association (ETA) CEO, Jason Oxman, indicated that members of his organization might start recognizing Bitcoin’s disruptive potential, suggesting that this might lead to more partnerships between traditional electronic payment providers and Bitcoin startups.
On August 6, the ETA, which represents companies like Visa, MasterCard, Amazon and PayPal, welcomed BitPay, the first virtual currency company to become an ETA member, according to the press release. The announcement expressed the ETA’s commitment to embrace new technologies, and said to expect “more such partnerships as the payments industry innovates for the future.”
In a recent interview with CoinDesk, the head of the financial trade group specified that the ETA did not advocate for Bitcoin and had not taken an official position to the detriment of others technologies, stating that his support extended equally to all forms of electronic transactions.
However, Oxman highlighted their recent partnership with Atlanta-based Bitcoin payment solutions provider BitPay as evidence that the ETA “will not turn a blind eye to innovation.” Oxman said to be seeking to frame his organization as one that is open to work with emerging tech startups, including Bitcoin-related companies, adding that his choices depended largely on the demand:
“At bottom, our industry is in the business of facilitating electronic transactions, and those electronic transactions are going to take the form of whatever the customer or merchant of choice agrees is going to be the form of their electronic transaction.”
– ETA CEO, Jason Oxman
Oxman added that the Bitcoin Foundation played a major role in educating the ETA on the benefits of Bitcoin, highlighting the advantages of strategic partnerships between Bitcoin startups and companies in the electronic payment industry. Referring to an ETA event in 2013 where Bitcoin Foundation’s general counsel Patrick Murck spoke, Oxman noted:
“[Murck] did a good job of putting a business-focused backing to bitcoin. With that kind of introduction, our members look to bitcoin as an interesting development in the…..
