Binance.US spent much of the last two years in what its new CEO, Steve Gregory, describes as a state of hibernation.
Considering the state of the crypto market this past year, maybe that wasn’t such a bad thing. But now, with the regulatory pressure that once threatened the exchange easing and Washington taking a friendlier posture toward crypto, Gregory says Binance.US is preparing to go back on offense.
The plan is ambitious: Expand into all 50 states, introduce derivatives and prediction markets, explore banking and payment services, and win back the roughly 20% U.S. market share the company had during one of the most turbulent periods in its history.
“We’re making a big push now to sort of reenter the market and really make a push to go on the offense,” Gregory told Coinage at The Tie’s Out East Summit. “The regulatory issues are behind us.”
Binance.US is currently operating in about 40 states, according to Gregory, who said he expects the exchange to be available nationwide within roughly a month and a half. At the same time, the company is rebuilding its product lineup in an effort to become more than a venue where customers simply buy and sell tokens.
“We’re going to add prediction markets,” Gregory said. “We’re going to add derivatives. And then we’re going to add hopefully some banking services and payment services as well.”
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